A lot has happened with our soft drink situation.
In fact the story is kind of interesting. I was going to just say that “the story is interesting,” but maybe I’m just interested in it. We’ll see! I hope you are too!
The first time I saw a Coca-Cola Freestyle machine I was like “What. Is. This.?” (exactly like that actually) It was tall. It was red. It was shiny. Checking off all the boxes needed to get my attention. The screen was a touch screen. The shape was unique. The design was, well, really freaking eye catching.
Turns out that the people that design many of Ferrari’s automobiles also designed this machine for Coca-Cola. They know what they were doing too. I looked at this machine like I would look at a Ferrari - as crazy as that sounds. The Coca-Cola Freestyle is a work of art.
It wouldn’t be much longer until I was speaking with a Coke Rep. and ordering myself a Coca-Cola Freestyle Machine for “The French Fry Joynte;” as I referred to it in the early stages of development. This machine is unique in the sense that it has one dispensing nozzle and dispenses 50+ flavor combinations of soda. I don’t know if you’ve ever worked in a restaurant-like business where there were fountain drinks, but before the Freestyle you would need an entire room with heavy duty shelving to store 50+ flavor boxes of syrup. The machine uses really really really concentrated flavor syrups. That’s 3 reallys! It’s really similar to changing out a printer cartridge so its super easy to use and really fun too. Everything is self contained in the Freestyle machine.
So far, very cool.
HOWEVER, the Freestyle doesn’t stop right there. No, it keeps going on and getting way cooler.
Our Freestyle machine is pretty interactive. It works in tandem with the Coke Freestyle mobile app so you can explore the world of soda flavors and locations.
Were you one of those kids that took their cup across the soda machines filling it with a little bit of everything the fountain had to offer? If you liked that disgusting crap - I loved it - you’re going to think of this as the champagne of sodas. And you wouldn’t be wrong.
The Coca-Cola Freestyle has some more really cool features.
One feature is that it will remember your drink if you use the app.
Ok thats kinda cool, not really tho.
HOWEVER, lets say you like Cherry Coke and Dr Pepper or some weird flavor like that - sounds delicious actually - and you tell all your friends. Then they start drinking the F outta your Cherry Coke Dr Pepper mix and tell their friends. Then you have dozens and hundreds of people drinking your mix and its so popular… Once it meets the criteria of Coke (which I do not know) they will bottle your mix for your region and you can purchase it at local stores!
NOW HOW COOL IS THAT!
USA USA USA USA!!! This was made here everyone!!!
UGH Why do these things get me so excited. Im literally so pumped right now and I have to wait til Friday to have any of the soda. Ah well, I waited over a year, I can wait a couple more days.
This Friday July 9th we will be serving soda once again, but this time our cups and lids will be biodegradable, compostable, and sustainably made.
Now you don’t have to go to the inconvenience store next door to get a drink!
That’s real convenience!
-mj ‘21